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Improving Website Readability With Flesch Reading Ease

The value of readability has been recognized across a whole range of sectors from digital marketers to medical writers. You want to come across as an expert in your industry, but people will respect you more if you make information available in a way that is easy for them to understand. This can help you stand out on the web and attract more visitors to your site.

Unless you’re writing to a niche group, you should avoid jargon and technical language. Readability refers to the ease with which a person Improving Website Readability can understand a passage of text. And it depends of the complexity of your content, as well as the typographic elements used on your site.

Improving Website Readability

Leave very little leftovers for content readability analysis. In fact, many people might even say they don’t know what website readability is. To conclude, in the digital age, first impressions matter more than ever before – as Google illustrates just above. It is thus crucial that you improve your website readability to make a stellar first impression. While brief, our tips above hopefully helped you do so effectively.

ADT, a Tyco International company, experienced this when it saw a 60% increase in conversion rate by changing the copy of its CTA. Located at the bottom of your WordPress post or page, you will see a box labeled Writing Analysis. Here you will see the results of the 3 readability tests for that single post. A common rule of thumb is to opt for sentences no longer than 20 words, which SEOs agree with. Paragraph-wise, many advise that you limit paragraphs to about four lines at most.

Improve Accessibility And Drive User Engagement With Websitevoice Text

Keep your image file size to 100kB or lower, if possible, without compromising quality. With that covered, let us delve into which factors can enhance your website readability. Generally, the best practice for contrast is to make the background a subtler, duller color than the text. The example of magenta on medium blue does not follow this practice, while the example of black on white does. An example of poor contrast is magenta on a medium blue background.

  • If you’re ready to take your internet presence to the next level, check out these tips for improving your website’s readability.
  • You may sometimes find that users leave your website quickly, and the return rate is less frequent, then you need to use this tool and focus on it to get a higher reach.
  • Readability is the key to engaging content that boosts your SEO rankings, increases engagement and improves conversion rate.
  • For tests that provide a grade level, the optimum grade level is the average reading grade level of the audience you are targeting.
  • This is why it is important to make sure that your copy is readable and understandable.
  • Things such as their education, reading habits, gender, age, geographical location, etc. will all help you to design content to meet their needs.
  • Did you know that the average adult in the U.S. reads at the 7th to 9th grade level?

In the U.S., the average adult reads at a 7th to 9th grade level. Understanding readability is huge if you want to create content that resonates with your target audience. Learn more about readability below, and then check out our quick and easy way to test the readability of your work.

What Is Readability?

If you make use of fancy fonts, unfortunately this will reduce your content readability of website and blog. The fancy fonts won’t make your copy look authoritative, but it reduces readership. Also, these fancy fonts are not easy on eyes, and could result in eyes strain. The higher the readability score of your content, the better for your audience!

Improving Website Readability

It should be easy to navigate, they have to be in control. So, make clear hierarchical structures, break the content into several paragraphs and use sub-headings to divide it. Most posts ranking on the first page of Google have a high readability score.

#2 Assess Readability Quantitatively

Succinctly and clearly presenting complex ideas is often more effective than stringing together a slew of $10 words. There’s elegance in summing up big ideas with plain language —and value in making sure wide and varied audiences should be able to access your messages and meaning. When writing is too complex, or the point isn’t right up front, you’ll lose most of the audience. More often than not, this type of layout would actually cause someone to leave your site and look for a competitor with easier-to-navigate content. On the other hand, users will be more likely to leave your site if the available content is hard to read.

Improving Website Readability

If the sentence is too wide, the user may not be able to focus from beginning to end. If it is too short, the user may read the same words twice . In the Cloze test, readers are provided with a block of text with every fifth or sixth word blanked out. Users are then asked to fill those blanks as best as they can. The number of blanks they are able to fill with the right words is their score.

Do they have an attention span long enough to read all the content you want them to read? According to past research published by Nielsen Norman Group, 79% of users scan any new page they come across and only 16% of them read word by word. The same holds true today, with users finding time to read only 28% of the copy on an average visit. The human attention span has dropped drastically over the last few decades; today it stands at eight seconds only. Typography has a massive influence on reader engagement and retention on your website.

Other Ways To Think About Readability

Making your sentences simple will enable readers to scan your text, picking out the most relevant information. Most times, people like short sentences that don’t require much brain power to decipher. So the next time you add a page to your website, make sure your writing is concise and get straight to the point. It’s not easy to objectively judge how ‘readable’ a text is. But there are standardized tools that help you objectively compare versions of a copy.

The simplest and most ubiquitous form is a single line break dividing paragraphs. Increasing line height will naturally spread out the text and make it less dense. Content that is packed too tightly or too far apart is harder to scan through. You wouldn’t, for example, write website content on how to perform a task, start at step 1, and then, in the next paragraph, skip all the way to step 4.

For example, content with ample bullet lists and images may not need this structure to satisfy your users. Your general design and layout may also already produce enough white space, and your audiences may simply prefer long blocks. Readability analyzers focus on simple words and short sentences, so that’s what your content should be like. Aim for fewer than 20 words per sentence and try using shorter synonyms for longer or less common words (like ‘also’ instead of ‘furthermore’).

Most of the important considerations when creating highly readable content stem from common-sense practices that are simple to understand and implement. Suggestions – Once you upload the file or copy-paste the content, this tool will help you understand how you can improve your content. One can also make changes according to the user’s experience depending upon the niche.

As the name suggests, white space is space on the page devoid of content. Each header is a focus point that directs the reader’s attention to information about that specific life stage. Even if you do a great job organizing the information, readers will still get lost if you don’t install markers and waypoints throughout. A site’s readability is determined by its presentation and context. Presentation concerns aspects of graphic design and how well your website leverages it.

Smart Tips To Improve Content Readability

Poor contrast does the opposite, straining the eyes and making the text harder to scan. In extreme cases, it may even render it impossible to read. Inconsistent hierarchical elements make a site harder to scan and, in turn, lowers readability. Creating high readability website content follows many of the same basic principles as doing it in print. However, the value of these principles is not always obvious when designing a web page. The result is text content that is more scannable, and allows the reader to see and understand the steps with less effort.

#6 Make Your Copy And Concept Stick To The Reader

It is important to understand that the Cloze Test is not an alternative to the readability test. Instead, it involves feedback and participation from the readers and measures their reading comprehension, not just how ‘readable’ a block of text is. Improving your website’s readability is something all writers can afford to do more of. And with easy access to free WordPress plugins to help better inform you of your content’s readability, there really is no excuse not to. Remember, the Fog-Gunning Score and Flesch-Kincaid Grade Level scores are based on academic grade levels 0-12. The Flesch-Kincaid Reading Ease displays a score ranging from with an ideal range being a 60-70.

If the readability of your content is not satisfying, all of those goals are hard to achieve. This tool will make your life easier and help you see what content is better for you. Readability is an essential source of internet content and can significantly improve your website’s SEO levels. This tool helps make your content as straightforward as possible; to read and browse your text, which can have a tremendously beneficial impact on its performance. You should know that not all website visitors read the full content block, but mostly people skim through the content. If they find it interesting, then they read it from start to finish.

This article covers 5 of the most important and easiest to fix. The best about using this tool is that it provides you assistance with even the most minor changes to improving the quality of the content. It tells you if you need to add more transitional words, add active voices, or change redundant sentences.

In the end, the easier your content is to read, the better. You may limit your line length and let white space frame them more pleasantly to address this. The oft-cited rule on exact length is to opt for characters, give or take, but the actual number should depend on your own analytics. If you would like to know more about white space, Interaction Design Foundation has an excellentarticle on it here.

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